A new mobile phone directory service, 118 800, is due to launch on the 18th of June.
118 800 allows customers to contact people whose mobile number they lost or never had – you simply enter the first and last name of the person you want to contact into a search field and have 118 800 contact the person by SMS, asking them to call you back.
There’s great concerns about privacy right now – several papers and blogs are worried about where the company got the mobile numbers from and if Connectivity, the company running 118 800, has user consent to use their mobile numbers to contact them.
