UK phone-paid services regulator PhonepayPlus today revealed it has started to work on the 12th edition of it’s code of practice taking into consideration recommendations made by Ofcom in its recent PRS Scope Review. PhonepayPlus is aiming to reduce step-by-step guidance and instead defines desirable outcomes to allow businesses more freedom. On the other hand it aims to increase customer confidence.
We can’t help to wonder why they don’t target obvious problematic areas – such as network operators never issuing refunds while putting the burden on service providers who only get half the money but have to pay full. That’s something most service providers would consider unfair treatment.
Or think of mobile network operators effectively forestalling micro payment. As a service provider, you’ll roughly get 50% of what the end user has been charged – the rest stays with the network operator. Imagine what price we could offer you for your sms flat rate if network operators would change to a pay out scheme like credit card companies offer.
Don’t get us wrong – consumer protection is a good thing – we’re consumers ourselves at the end. We still think that most of the problems in the industry are largely due to ignorance on the network side of things (we’re getting unrequested sms from mobile networks on all new phones, and we never agreed to get them in the first place) – and it would certainly benefit consumers to take a closer look at that.
