The new logo of Cell C has been revealed a vhenge that was urgently needed to lift Cell C´s image.
Cell C´s new branding is called HSPA+ Network a 4Gs network, which the company is saying means. 4 Great speed and 4 Great Service. Although the use of the wording is not new to Cell C.
At the beginning of the year Cell C announced that they would lounch the 4G service to its South African customers. Although Vodacom and MTN are calling this move and “Urban legend.” Later Cell C admited that they are not close to have a 4G Network as the 4G standard has not been finalized.
Both companies Vodacom & MTN had filled a formal complaint about Cell C´s using the word 4G fro their new marketing campaign saying that is misleading.
Source: MyBroadband.co.za
Just after a month Vidamo has improved considerably the marketing side of the property industry. Their marketing strategy allows estate agents to promote SMS instructions across all marketing material.
If a client sees a property he likes then he could send a text message and can instantly see pictures and details of the property on their mobile phones through dynamic mobile websites.
The marketing difference is that instead of a customer having to look in the traditional website, the customer can receive the information on the property straight from the state agent to their mobile phones.
This new system has created thousands of leads when in use the first month. This system interfaces the estate agent existing web and creates mobile sites. This method keeps all the information sent to the mobile synchronized with that on the web without giving extra work tot he estate agent.
Source: Biz Community.
Cell C – A cell phone operator will be investing around R5-billion on new infrastructure in 2010. One of its new services will be wireless broadband.
The company´s new Chief Executive Lars Reichelt said that Cell C network will be offering to its customers new technology that will be way better than its competitors MTN and Vodacom.
Tests on the new technology are being carried out in six cities at the moment and the new network will be covering over 30% of South Africa by the end of 2010. Also they are expecting to spend quite a few more millions next year (2011)
Cell C is launching a new “re-branding” & marketing campaign and one of the most important company goals is to improve its customer service by making sure customers are satisfy with issues like contracts, billing system and network quality.
Customers will be encourage to “Tell” about their experience through a website and SMS number.
Also this week, the company has launched its first Blackberry.
After all this investment Cell C will be better positioned in the market than its competitors MTN and Vodacom.
Source: Times Live.
Vodacom SA Group, announced that its revenues in the fiscal first-quarter has not been good despite of the one million new customers.
New mobile operators are aiming to enter the African continent, as is one of the few world regions in which mobile telephones are not very much in used. One of Africa´s largest mobile operator MTN Group Ltd, will be adding 20 million more users this year. Bhartu Airtell Ltd (Indian operator) has announced that is planning to spend over $1 billion improving its newly acquired networks in Africa.
Vodacom, has also announced that it´s customers base has decrease 37.7 million in the last three months due to a new “disconnection policy” by the South African government. This new law has introduced new and strict registration laws for mobile users. Vodacom which is majority owned by UK´s Vodafone Group, gets 87% of its sales from their South Africa market, as it´s the largest operator use in Soiuth Africa.
Vodacom has gained more customers in countries like Tanzania, Congo, Mozambique, Lesotho, but unfortunately the revenue coming from this countries has fell about 15% due to the strength of the rand.
A business consultant from Frost & Sullivan, said that Vodacom has to try expand its overall operations in order to improve performance as its current operations are not running smoothly therefore they need to minimize the risk otherwise they will face future bigger losses.
Source: WSJ.com
GLOBE Telecom Inc it´s bracing itself for another though financial semester as no significant change of earnings is expected until the end of December.
It has reported a big fall in net income at the end of June. GLOBE´s president Ernest Cu said that the company´s immediate challenge is to increase or at least stabilize it´s revenues.
This Cellular firm has been hit by the low price offered in order to lure customers into usage of the prepaid segment of the wireless market that unfortunately has gone sour.
-GLOBE tried really hard to reinvent the prepaid market, they tried in the second quarter but will no good results. Now they are planning to be a bit more aggressive with their marketing in the third quarter by trying to “tweak” some of their promos.
GLOBE as many of its other rivals like Smart Communications had been offering unlimited voice and test messaging services. Their next challenge is to shift to internet work from one network to another, but unfortunately not even the booming Broadband business would be able to help increase the revenues from text messaging and mobile voice services.
Mr Cu said “It won´t be enough as things will never be as profitable as it was with the SMS (Short Message Service). GLOBE´s future approach is to improve and offer superior end to end Customer Service and to implement a Promo for a longer period of time and try to differentiate themselves from the competition.
Source: Business Mirror
Phonepayplus just released new information on web promoted sms subscription services. According to PPP, it is now required to have terms and conditions visible without scrolling, to have 2 mobile number input fields (one verifying the other) and to have a un-ticked checkbox asking to accept the terms of the text service.
Several sites report Admob has published new research on who is using iPhones and iPods. In a nutshell, iPod users are generally younger than iPhone users – with attached consequences: iPod users have fewer children, are more interested in buying phones than in traveling, they read less than the average iPhone user, watch more TV and are in general more present on the net.
